Cargo Marketing Manager Job at Etihad Airways in Abu Dhabi

Job Title: Manager Cargo Marketing
   
Country     UNITED ARAB EMIRATES
City     Abu Dhabi
Department     Marketing

Job Purpose   

To develop, plan and execute the communication strategy & marketing plan for Etihad Cargo across the network of Etihad Cargo offices and GSA’s worldwide. The Manager Cargo Marketing would be an integral member of the Cargo Commercial team always seeking opportunities to run tactical promotions to exceed budgets, acquire and activate members into the loyalty programmeand organize customer engagements to increase brand awareness among the B2B customer segment.
Responsibilities   

    Strategically plan and develop a through-the-line communications campaign (ATL/BTL/Digital) for brand awareness, product launches, freighter launches etc. and supervise its execution through in-house resources, agency resources and GSA staff (25%)
    Manage the implementation of central tactical marketing campaigns to ensure a successful roll-out across out stations and maintain an annual promotional calendar with results & ROI (15%)
    Execute direct marketing campaigns to ensure periodic and consistent delivery of market announcements across in-house databases and external lists (15%)
    Supervision of cargo trade events and exhibitions in coordination with external agencies, internal divisions and senior management, whilst keeping in line with corporate brand guidelines (10%)
    Championing marketing initiatives aimed at supporting the global network of GSAs with collateral to enable them to push the Etihad brand across their customers in a consistent manner (10%)
    Collate market intelligence through research studies (surveys & desktop research) and maintain a competitor monitor to optimize Etihad Cargo’s brand and tactical activity and spend (10%)
    Track and manage the annual cargo marketing budget (10%)
    Act as a liaison between the Cargo division and the Corporate Communications team to leverage from all potential PR opportunities (5%)

Requirements   

Qualification & Education:

    EITHER a combination of a Graduate Degree with a specialization in Marketing and at least 5 years job-related experience OR seven years job-related experience in an international agency/network.

Experience:

    Five years’ experience working in the field of Marketing for a leading international enterprise or marketing agency (or collectively) is a requirement.
    Three years’ experience in the role of project management in a leadership capacity. Prior airline experience is a plus, especially within the cargo framework, but not a necessity.

Training & Knowledge:

    Expertise in the various disciplines of Marketing Communication such as traditional advertising, media evaluation (traditional & social media), direct marketing, below the line & online advertising
    Experience in market sector targeting, ability to address market complexities, product offer development, features-benefits-solutions selling, communication metrics, analytical intelligence with a quick understanding of complex coherences etc.
    Creative thinker with the ability to deliver ‘out of the box’ ideas to solve real marketing challenges in a practical & reasonable manner
    Ability to analyse booking data and recommend/take appropriate action
    Ability to direct and manage multiple projects simultaneously, including defining and implementing methodologies within defined timelines and budgets
    Strong leadership, interpersonal skills and social competence, team player
    Strong negotiation and presentation skills
    Self-starter with strong communications skills; visionary, creative and innovative to always be one step ahead
    Well versed in dealing with new technologies/software;


How to Apply:

http://ig1.i-grasp.com/fe/tpl_etihad01.asp?s=4A515F4E5A565B1A&jobid=87786,5487655623&key=12462397&c=457635210254&pagestamp=sevbifdrceqdcncmbo

Deadline: 05/02/2014