Web Analyst Job at Abu Dhabi Media in Abu Dhabi

Job Title:Web Analyst
Location:Abu Dhabi

 key performance areas will include:

             Monitor and analyze audience patterns and behaviour across all online platforms (including apps and social platforms) using various analytical tools
             Identify and procure appropriate software tools to support the evolving analytics and data management needs of the business
             Source and implement a central data management platform that integrates audience data from multiple first- and third-party sources to provide a single view of user
             Coordinate tags, goals and tracking parameters, working closely with the development team
             Oversee multivariate and A/B testing: create hypotheses, identify success metrics and provide guidance on optimization
             Create dashboards for various stakeholders within the business by aggregating and summarizing key demographic and behavioural data from various data sources
             Work closely with advertising operations to assist with data-driven ad targeting
             Compile and distribute daily, weekly and monthly reports to stakeholders incorporating site, app and social media metrics, competitor analysis and progress against various targets.
             Formulate strategies for using audience data in pursuit of commercial and strategic objectives
             Pro-actively identify opportunities for using data to improve performance in areas including advertising sales, feature and product development and editorial, and assist the relevant departmental managers in implementing improvements
             Produce ad hoc reports and presentations as required by the GM and other managers

Requirements:

             At least three years’ experience in web analytics and data analysis, including social analytics
             Familiarity with commonly used web, social and app analytics packages
             Advanced expertise in Microsoft Excel
             Outstanding problem solving ability
             Impeccable accuracy and attention to detail
             Excellent written and verbal communication and presentation skills
             Degree in Statistics or Information Technology a plus
             HTML/CSS and basic front-end coding ability a definite advantage
             Ability to work as part of a team and collaborate with stakeholders across various facets of the business, including development, marketing, editorial and management

Deadline Date: 17.02.2014
How to Apply:

If you possess the criteria and qualifications as stated, please send your application  detailed CV to the HR Department at :


jobs@admedia.ae

Only shortlisted applicants who meet the criteria will be contacted.